Strategic Business Consultancy

Marketing Strategy Management

Overview

Marketing focuses on the activities associated with the promotion and distribution of products and services. Marketing is about spending money. It’s how brands accumulate value. Marketing is the means. Marketing Management is a business discipline that focuses on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. Globalization has led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm’s marketing strategy

what we do

While assisting our clients in developing a Marketing strategy, we guide the various Senior marketing managers in the organization to rejig the existing product/services mix, market segmentation, product positioning, creating value proposition and finally implementing the marketing decisions and defining marketing control processes. Some organizations we have provided identification and vendor management as a part of marketing strategy management.