Brand management has, for many, been historically focused on identity management but is now much more concerned with the active management of the market value and competitive strength of a brand as an (intangible) company asset.
In terms of Brand Management, we are able to assist our clients in step by step process of building a brand presence in the market, right from situational analysis, creating a brand plan, defining brand mission, conducting brand audits, creating brand strategy and brand promotion including events and promotional activities.
