Strategic Business Consultancy

Brand Strategy Management

Overview

Brand management has, for many, been historically focused on identity management but is now much more concerned with the active management of the market value and competitive strength of a brand as an (intangible) company asset.

what we do

In terms of Brand Management, we are able to assist our clients in step by step process of building a brand presence in the market, right from situational analysis, creating a brand plan, defining brand mission, conducting brand audits, creating brand strategy and brand promotion including events and promotional activities.